SOUTH WESTERN RAILWAY

SWR needed a campaign and a brand identity that brings memorability and humour to the otherwise quite dry world of rail travel. Meet Wes and Sandy, two birds of a feather, frequently swooping to London and making the most of SWR’s deals and rewards. The two charming characters created by Nexus Studios and the endless bird-related wordplay (or “bird play”) gave us a successful formula we can use again and again.